Aha! is a drink created to put an end to the biggest enemy of any artist: the creative block.
Capable of providing a boost of creativity and inspiration, this drink tackles the frustrating feeling of wanting to create but struggling to find the necessary spark of creativity.
We often use the expression "Aha!" to express the amazing feeling of achievement when a great idea comes to us. This expression, not only for its meaning, but also because it's short and fun, fits perfectly with what I wanted to convey with this brand.
Inspired by the psychedelic era of the 1960s, I designed fluid shapes for the elements and lettering, symbolising creativity as something flexible and ever-changing, capable of transforming into any idea or concept.
